> ## Documentation Index
> Fetch the complete documentation index at: https://docs.julian.11x.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Navigation and case studies

> Send visitors to the right page with a "Take me there" button, and show proof cards from your customer stories.

Two tools turn a conversation into a next step on your site. **Navigate Website** offers a button to a page you've
chosen, and **Show Case Study** shows a card with a customer's headline result and a link to the full story. Both are
set up in **Instructions > Tools** and are off until you turn them on.

## Navigate Website

The agent mentions a page in its reply and shows a **Take me there** button under it. The visitor decides whether to
go; clicking opens the page in the same tab. If they're already on that page, the card says so instead of showing a
button.

Use it to:

* Steer visitors to pages that convert well, such as pricing, a demo request or a product tour.
* Send questions you don't want the agent to handle, such as support or billing, to the page that handles them.

Add up to 20 pages. Each one needs:

| Field | Example | Notes |
| - | - | - |
| **Label** | Pricing | Shown on the button |
| **Path** | `/pricing` | A path on the same site the widget is on, not a full URL |
| **When to show** | Visitor asks about plans or cost | How the agent decides this page is the right one. Required; up to 500 characters |

The agent can only offer pages on your list, so it never sends a visitor somewhere you haven't chosen. Write **When to
show** like an instruction to a colleague: what the visitor says or wants when this page is the answer.

## Show Case Study

Case studies are some of the strongest content in a sales conversation. When a visitor asks for proof, results or
customer examples, the agent picks the card that fits what this visitor has told it and shows it in the chat.

| Field | Example | Notes |
| - | - | - |
| **Customer** | Acme Inc. | Required |
| **Industry** | Healthcare | Optional; helps the agent match a visitor's industry |
| **Headline result** | 3x more booked meetings in 90 days | Required; the metric the card leads with |
| **Link to the full story** | `https://example.com/case-studies/acme` | Required; must be a full `https://` URL |
| **Quote** | "It changed how our team handles inbound." | Optional |

Write your own cards so they carry the stories and numbers you want told. The agent shows only cards from this list.

## Tell the agent when to use them

Both tools work best when the agent's instructions say when to reach for them, for example:

```text theme={}
When a visitor asks what it costs, offer the Pricing page.
When a visitor from healthcare asks for results, show the Acme case study.
Send billing and login questions to the Support page instead of answering them.
```


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