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A chat agent is an 11x agent that lives on your website as a widget. Visitors type to it, talk to it, or both. It answers from its instructions and knowledge base, and can open on its own at the right moment, send visitors to the right page, share a case study, book a meeting, collect details in a form, or hand the conversation to your team.

Modes

Choose the mode at the top of the agent’s Widget tab.

Where things are configured

What a chat agent can do

Engage visitors

Proactive engagement

Open the chat, or show a nudge bubble, after a set time on site, on chosen pages, or for a UTM campaign.

Page rules

Change the opening message, suggestions, icon, layout and variables on specific pages or sites.

Personalization

Tailor the conversation to the visitor’s campaign, page, referrer, or details your site already knows.

Look and feel

Position, size, colors, fonts, launcher animation, messages, suggestion chips and session settings.

Act inside the chat

Navigation and case studies

Offer a “Take me there” button to your key pages, and show proof cards with a customer’s headline result.

Booking, forms and media

Book meetings inline, collect availability or form fields, play videos, and answer from your knowledge base.

Human handoff

Bring a teammate into the conversation from a Slack channel, within your business hours.

Capture leads safely

Visitor identification and consent

Ask for an email before the chat starts, show region-specific consent text, and match visitors to your CRM.

Guardrails and security

Keep the agent off restricted topics, and control which sites can load your widget.